Just when we thought beauty brands had maxed out on mascara innovations, a new product comes along that instantly rocks our world.... Introducing Benefit Cosmetics Roller Lash: a mascara that replaces your
eyelash curler, boasting a brush with mini hooks to curl, lift and
thicken lashes of all lengths. We’re hooked and you will be too! Click through, because this mascara truly rocks and really rolls.What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.
What it does:
Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open
http://www.sephora.com/roller-lash-P392516?om_mmc=aff-linkshare-redirect-0cY/s3CLcRA&c3ch=Linkshare&c3nid=0cY/s3CLcRA&affid=0cY_s3CLcRA-yogLxMTo7L3GdCoKL9vJTg&ranEAID=0cY/s3CLcRA&ranMID=2417&ranSiteID=0cY_s3CLcRA-yogLxMTo7L3GdCoKL9vJTg
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